After a successful “Socktober” campaign in 2018, Smartwool has announced its partnership with Friends of the Lake District for this year’s campaign. The partnership will specifically support the charity’s Fell Care Days, an initiative which organises volunteer-led essential tasks in order to maintain the landscape of the Lake District, including litter picking (by foot or canoe), Rhododendron bashing and path building.
Friends of the Lake District Fell Care Days are practical conservation and learning events which bring together local communities, schools and volunteers from many different walks of life. They focus on reconnecting people with the landscape by raising awareness of the immense value of uplands in providing diverse and unique habitats, clean water, flood control and improving our health and wellbeing, to name but a few.
The beautiful valleys and fells around Haweswater and Langdale, in the Lake District World Heritage Site, will be the locations for the 2020 Fell Care Days. Volunteers will have the chance to get involved in a wide range of practical tasks including upland path maintenance, dry stone walling, tree planting, red squirrel conservation and much more.
Ruth Kirk, landscape engagement officer with Friends of the Lake District and organiser of Fell Care Days, says: “In a culture that is so often focused on the individual and the material, Fell Care Days seem to tap in to a deep seated desire to feel connected again to the natural world of which we are all part, and to be able to feel a sense of real satisfaction from giving something back and making a difference to a place that has inspired past generations and continues to inspire people now. It’s difficult to convey in words the swell of energy, the positive force for good and the impressive sense of concerted effort and action which embodies a Fell Care Day, so why not sign up to get involved?”
The Socktober campaign will raise funds for the charity through the sale of Smartwool socks throughout the month of October. For every pair of Smartwool socks sold, £1 is donated to Fell Care Days.
To offer donations of more than £1 to Friends of the Lake District, head to www.friendsofthelakedistrict.org.uk and quote “Socktober campaign.”
Words by Riana Dixon