Columbia has launched a brand new campaign in partnership with the UK National Parks that celebrates and promotes diversity and inclusivity in the great outdoors.
With the belief that the outdoors are for everyone irrespective of race, class, creed or ability, Columbia is supporting a number of community groups and charities across the UK to shine a light on the inspiring work they undertake to bring the outdoors to a broader audience.
One of these groups is Boots and Beards, a Glasgow-based organisation which focuses on bringing together people from ethnic communities to have fun in the outdoors. Regulars at Loch Lomond and The Trossachs National Park, the group works with its local residents to improve their health, widen access to the natural environment and help create a better life for present and future generations.
Columbia is also supporting The Change Foundation who run an award-winning programme entitled Street Elite which engages young people on the edges of gangs and crime across London through sport and outdoor activities. The initiative helps young people transition from NEET (not in education, employment or training) into work, apprenticeships, training or education opportunities.
Naomi Conway, partnerships director at the UK National Parks, said: “It doesn’t matter who you are, we know that getting out into nature makes you feel better about yourself and more connected to the people you share that experience with.
“With Columbia, we want to inspire as many people as possible to experience that great feeling for themselves. National Parks are the best places to do that – especially if it’s new to you or you are trying things for the first time.”
The campaign extends Columbia’s ongoing partnership with the UK National Parks, who are the official outfitter of National Parks Rangers and staff. For more information visit www.columbiasportswear.co.uk