To celebrate the launch of its new outdoor-inspired Ready denim collection, iconic American brand Wrangler has teamed up with adventurer Alastair Humphreys to produce a series of interactive feature guides for local adventures in and around London, Manchester and Edinburgh.
Available at www.wrangler.co.uk/bornready, users can choose from almost 100 adventures close to the city, created by Alastair- including challenging hill cycles, forest walks and alfresco swims. Once the adventure has been chosen, the map will offer top tips from Alastair on what to bring and what kit to wear.
Helping to encourage people to get outside and enjoy the great outdoors on your doorstep, users can share and upload their own everyday adventures, with Wrangler awarding prizes to the best adventures throughout autumn and winter.
The initiative brings to life Wrangler’s Born Ready philosophy, a commitment to creating innovative denim products that add value to the lives of the wearer, who loves to transition seamlessly from city to outdoor and vice versa. As well as feature guides in the UK, the maps will also include everyday adventures near to key cities in Germany and Poland.
For more information or to find your everyday adventure, go to: www.wrangler.co.uk/bornready