Since their founding in 1981 Rab have specialised in making rugged, high performance mountain clothing and equipment. Created for the ultimate freedom, protection and comfort in the mountains, Rab produce honest, hard working gear which they hope you’d rather repair than replace. Over 30 years later they’ve taken the time to look back and reflect on how they have grown and explore what Rab means to them.
“From our humble beginnings making sleeping bags in a Sheffield attic, we are now an international business. Over this time our products have evolved, continuing to push into new and unchartered territory. However, our core values and beliefs are the same. Our inspiration still comes from the mountains we climb and the friendships we forge along the way.
“So much more than just a jacket or a sleeping bag, each and every one of our products are crafted with thought, care and emotion. We would like to share more of the stories that make us unique; from the people who design, make and test each item, to those that have grown up loving and wearing Rab. Reiterating our ongoing mission: To awaken the climber in everyone and equip them for the ascent.
“We are proud to be introducing ‘The Mountain People’. Part of a wider movement this will shift our focus onto the
individuals and stories that define Rab. Amongst other changes, you will see a slight update to our logo with the strapline ‘For the most extreme conditions in the world’ being replaced with ‘The Mountain People’.
“More than a campaign, ‘The Mountain People’ highlights and embodies what we are most passionate about. From the foot of the crag to the highest summits, we recognise it’s the same thing that unites and inspires us – a pure and untamed love of the mountains.
“We are the Mountain People – join us.”
#WeAreRab
