Leading outdoor and travel brand Craghoppers has announced that it will be working with The Duke of Edinburgh’s Award (DofE) for another three years.
Craghoppers, who has been the DofE Recommended Expedition Clothing partner since 2010, has developed a new range of DofE clothing for 2020, with added new features and new fabrics, at prices suitable for different budgets. The brand has also created a vibrant new marketing campaign to back the new range.
Jim McNamara, Managing Director of Craghoppers, commented: “It is always great to win a pitch of this magnitude, especially as we have loved working with the DofE for nearly nine years now. The pitch process allowed us to focus on what really worked well for both parties and where new vitality was needed. I am so pleased that the team’s effort has paid off and we can’t wait to get started!”
Reflecting the brand’s Honestly Programme (part of the Group’s Honesty Project), where all products in the range are thoughtfully engineered with minimal impact on the environment, the new DofE range includes PFC free DWR treatments to waterproof jackets and trousers, recycled fleece and a guarantee for life.
