Good news: the non-sexy green M&M is back! On Monday, M&M’s parent company Mars Wrigley announced it would be M&M’s “Talkers” mascots pulled indefinitely and replaced by actor Maya Rudolph. However, the company told The New York Times on Friday That the controversial move was just a PR stunt, and that the spokespeople will actually be back at the next Super Bowl.
“Rest assured, the characters are our longstanding spokesperson,” Mars Wrigley said in a statement to The New York Times. A representative for the company said the mascots are taking a break for now, but M&M’s Super Bowl ad will resolve the situation and bring back the spokespeople.
The twisted story began about a year ago, when Wrigley practiced Renamed Mascot Candy to become more inclusive and reflect more modern sensibilities. For example, green M&M’s were changed so they had shorter legs and stopped wearing high heels. The redesign drew backlash from far-right critics such as Tucker Carlson, who criticized the changes as “woke”.
Although no recent changes were announced, Carlson has teased speakers again in recent weeks. then on MondayMars Wrigley made his announcement of an “indefinite hiatus.” The baffling decision referenced the “polarizing” nature of M&M’s green shoes, so it seemed intended to mitigate the right-wing backlash. However, the company had Also announced just last month It will have an M&M’s ad campaign tied to the Super Bowl. Now we know it was just one giant dwarf.
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