Google is adding more fuel to the AR fire burning in-house. the information Reports Google made a deal to buy raxiumA five-year-old startup is developing tiny light-emitting diodes for displays used in augmented and mixed reality devices.
Raxium hasn’t released a commercial product, but its business revolves around Micro LEDs, which can make the kind of small screens ARs need. Today, almost everyone is buying their OLED screen technology from Samsung, but Micro LEDs are expected to be the next big thing, and there is no clear winner in this market just yet. Apple is investing in technology for sometimes It bought Micro LED in 2014, while Meta is involved with a company called Plessey for Micro LED tech. The giant Samsung also cares about the market and it is already sold Micro LED TVs.
Google’s latest wave of augmented reality development includes job listings for “Augmented Reality Operating Systemwhich promises to reach “billions” of people andiris project“AR headset. The hardware department also bought a company called”northThis made the AR glasses look really natural. Presumably, this ‘Project Iris’ headset will be released in 2024.
VR and AR contribute a lot to Google Graveyard
Comparing Google’s augmented reality gear to the company’s VR efforts over the past few years is fair, especially since VR has been led by the same team with the same leader, Clay Baffor, who is now the vice president of Google Labs. Google VR efforts from 2014 to 2021 included numerous acquisitions, hiring, and Tons of rumors. Google has met with chip vendors to make sure the features you need appear on future phones and set hardware requirements for OEMs. built company VR . support In Android with a lot of hardware support and what you can call “VR OS”, with VR UI for Settings pages, VR Player, VR Play Store. Google brought VR . support on YouTube and make the world a world-class”brush tiltVR drawing app.
But the result of all that work and a million years of rumors was a bunch of products that no longer exist today. Google Cardboard, a mobile virtual reality headset made of cardboard, ran from 2014 to 2021. Google Daydreama plastic phone virtual reality headset with a micro-controller, lasted from 2016 to 2019. Fully standalone The Daydream VR headset came out in 2018 and died along with the rest of Daydream devices a year later. Android VR support was stripped in 2020, and the Tilt Brush ran from 2016 to 2021. Daydream and Cardboard were well received initially, but the Google bar for product survival is very high.
There’s also the wave of AR/VR development that happened before all the elements of Daydream/Cardboard. Project Tango, which first brought AR to phones via a myriad of specialized sensors, ran from 2014-2017. Tango eventually switched to Android’s ARCore, which does similar AR effects using standard hardware. This effort is still in progress. Before all that, there was Google glasses, which was never 3D augmented reality technology. Glass was a 2D smartphone-style interface projected into a transparent lens in front of your eye. Glass insists it’s still alive and kicking and still selling to institutional consumers, but the consumer wing has continued since around 2012. Until 2015.
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