Elliot Brown Watches has raised a massive £14,000 for Mountain Rescue England and Wales (MREW) over the last four years.
It’s a figure that’s set to grow thanks to the company’s continued relationship, celebrated with the relaunch of the special edition Elliot Brown MREW Canford watch with enhanced features.
Elliot Brown offers a substantial discount on the price off the £385 watch to team members and donates £36 to the life saving charity for every watch sold. Money which goes directly towards providing vital kit for volunteers.
The MREW Canford is a watch that’s been specifically designed, and now updated, to serve the particular needs of Mountain Rescue’s tireless teams – including water and shock resistance and high contrast visibility for clear vision in all conditions.
Elliot Brown MREW Canford watches have been used by Mountain Rescue members to reliably time their pacing and navigation when out on the hills since the first one was developed in 2015. In addition, the watches are used to take pulses from injured walkers, record incident times and accurately register drug administration. Crucial information which is then relayed to the police and ambulance services.
Robbie Taylor, Fundraising Officer for the North Dartmoor Search and Rescue Team, said: “We are solely reliant on voluntary donations with no central funding. The money has to come from somewhere, it’s vital. Businesses like Elliot Brown enable us to do our work.
“I wear the Elliot Brown MREW Candford watch and so do many of my team members. The critical bit of information is that it does what I need it to do in the conditions I need to do it in. It won’t let me down. We need to know that every bit of kit we own will perform. It’s an incredibly well-rounded watch representing quality and robustness. Plus it’s an elegant watch that also looks good on a date night!”
The new watch, which will be available from June 2019 via www.elliotbrownwatches.com and authorised retailers (stockist details will be on the Elliot Brown website soon), features a fully luminous seconds hand that’s more visible in poor light, larger luminous hour batons, a red perimeter around the enlarged 12h marker on the inner timing bezel and a subtle black on black mountainous backdrop from the MREW roundel.
Ian Elliot, joint Founder of Elliot Brown Watches, adds: “Our watches are made for people who need reliability and durability. We’re an adventurous brand for, adventurous people. Mountain Rescue volunteers drop everything to go out in all weathers to save lives no matter what the time of day. They’re looking for a watch that works as hard as they do.
“We’re incredibly proud of our association with Mountain Rescue England and Wales and plan to continue our support their vital work for years to come, with the hope that thousands more can be donated from the sale of our watches.”