Patagonia has launched a new campaign to protect the last wild rivers in Europe and is asking the public to offer their support. Save the Blue Heart aims to protect the Balkan region from more than 3,000 proposed hydropower projects.
Patagonia is trying to raise awareness about the scale and long-term negative impact these dams could have on the environment and are urging the public to sign the petition to tell international banks to stop investing in the destruction of Europe’s last wild rivers.
The campaign has its own website featuring a preview of the upcoming documentary film (featured below), the petition and information about the potentially devastating effects these hydropower projects could have.
Local activists living along these rivers are fighting to save their homes and the rivers. Women from the village of Kruščica, in Bosnia and Herzegovina, sat night and day for almost a year in peaceful protest to protect their communities’ rivers and their only source of drinking water.
Patagonia is joining with local communities and NGOs in Bosnia and Herzegovina, Albania and Macedonia to put pressure on foreign developers and banks that are pouring over €700 million to fund the dam-building projects. One third of the dams and diversions are planned within sensitive protected areas, including 118 in national parks.
Yvon Chouinard, founder of Patagonia, commented: “It’s a waste of money and a moral travesty that some of the world’s largest financial institutions have embraced this outdated and exploitative technology and are financing new dams in some of the last wild places in Europe. Join us in stopping the construction of these dams and protecting Europe’s remaining wild rivers. This is a fight too important to ignore.”
Patagonia, along with NGO partners, is asking the public to sign the petition to stop the funding of these dams and protect the last wild rivers of Europe.
Patagonia’s feature-length documentary Blue Heart will launch in April 2018.
For more information, visit http://blueheart.patagonia.com.