This month Smartwool has launched ‘Socktober’ to help raise funds to repair and restore England’s highest mountain, Scafell Pike.
For every pair of Smartwool socks purchased at UK stores of Cotswold Outdoor, Snow+Rock, Ellis Brigham and George Fisher, £1 will be donated to Fix the Fells.
Scafell Pike is located in the Lake District National Park, Cumbria, and is part of the Western Fells. The iconic mountain is visited by thousands of pairs of walking boots scaling its heights each year to experience the views, the atmosphere and the sense of achievement gained from reaching the summit of this spectacular mountain. The mountain paths are badly eroded and in dire need of repair.
“Repairing and restoring Scafell Pike is Fix for Fells’ number one priority because of the worrying levels of erosion and sheer numbers of people visiting each year. Therefore, it is Smartwool’s priority too,” comments Genevieve Peterson, brand and sales director at Smartwool EMEA.
Fix the Fells is a partnership programme between the National Trust, the Lake District National Park, Natural England, Friends of the Lake District and the Lake District Foundation. The aim of the Fix the Fells partnership is to protect the spectacular Lakeland fells from erosion and damage by repairing and maintaining the upland paths of the Lake District.
If you’d like to donate more than £1, head to www.fixthefells.co.uk